SEO world
Why Search Engine Optimisation?
Search Engine Optimisation is one of the most misunderstood and misrepresented disciplines in the entire field of Online Marketing. Despite this it has the potential to do the most good for your company, increasing web traffic and giving your website more potential to make sales. In short; SEO can make you more money.
SEO can help your business by pushing the listing on Google,Bing, yahoo and many other search engines to position 1 page 1 for your chosen search terms. The net result of this is far more clicks on your listing, far more visitors to your site and far more business for you.
It’s not enough just to be on page 1 though. Position 1 on Googlegenerally receives around 40-45% of the clicks on the homepage, nearly half the clicks on that page on one link! Position 2 only gets a third of this, potentially only a third of that business.*
How does Search Engine Optimization Work?
The practice of Search Engine Optimization began almost as soon as keyword based algorithms began powering search forms on the internet. One of the earliest and certainly the most famous was Google, whose keyword based algorithm was supplemented by a links based “authority” element, PageRank – a numerical value assigned to take into account the number of times a link to the page in question was found in the search engine’s index. The focus for SEO was then, as it is now, in Optimizing Content and working with off-site factors to return high placement in the SERPs (Search Engine Results Pages) for pre determined Keywords.
Search Engine Optimisation, sometimes referred to as Search Engine Placement, begins with Keyword Selection and from there changes are made in your website’s code, content, structure and position in the wider web, to ensure that anytime a user around the globe searches for that keyword, or a related phrase, your site is presented as the most relevant, most authoritative website on the internet for that information.
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Job Description
ReplyDeletePromote international websites through web page optimization & search engine submissions
Directory submissions, blog submission, article submission
Link building
PPC & Google AdWords Campaigns
Keyword Research report and keyword Analysis.
Desired Candidate Profile
Experienced in SEO/PPC Campaigns & Google AdWords
Link Builder
Content & Keyword analyst
Goal is to drive quality traffic for the website.
On-page Optimization - including Keyword research and Analysis.
- keyword analysis and selection
- reviews key metrics across multiple pages
- competitive site analysis
- provides recommendations for advanced SEO tactics
- keyword density analysis
- optimization of site content
- optimization of meta tags, page titles, and descriptions
- inbound and outbound link placement
- internal linking strategies
- site submission
- business listings optimization
This position is responsible for developing, adhering to, and continually improving and updating the SEO standards checklist, which demonstrates the current SEO strategy based on the competitive marketplace and is used to maintain a
- level of consistent excellence in execution among the SEO specialists.
- Keyword research
- Editing copy
- Creating H1, H2 tags, Alt tags etc
- Writing Meta Tags
- Internal Linking Strategies
- Installing Google Analytics
You have had great success in optimizing clients on Google Places.
Competitor analysis
ReplyDeleteCompetitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.[1]
Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.[2]