SEO BASIC

       
             What is Search Engine Optimization? 

            SEO = Search Engine Optimization

Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.

Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website

what is a SEO Algorithm?

           • Top Secret!  Only select employees of a search engines company know for certain

           • Reverse engineering, research and experiments gives SEOs (search engine optimization    

              professionals) a “pretty good” idea of the major factors and approximate weight assignments

          • The SEO algorithm is constantly changed, tweaked & updated

          • Websites and documents being searched are also constantly changing

         • Varies by Search Engine – some give more weight to on-page factors, some to link popularity



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