SEO world
Why Search Engine Optimisation?
Search Engine Optimisation is one of the most misunderstood and misrepresented disciplines in the entire field of Online Marketing. Despite this it has the potential to do the most good for your company, increasing web traffic and giving your website more potential to make sales. In short; SEO can make you more money.
SEO can help your business by pushing the listing on Google,Bing, yahoo and many other search engines to position 1 page 1 for your chosen search terms. The net result of this is far more clicks on your listing, far more visitors to your site and far more business for you.
It’s not enough just to be on page 1 though. Position 1 on Googlegenerally receives around 40-45% of the clicks on the homepage, nearly half the clicks on that page on one link! Position 2 only gets a third of this, potentially only a third of that business.*
How does Search Engine Optimization Work?
The practice of Search Engine Optimization began almost as soon as keyword based algorithms began powering search forms on the internet. One of the earliest and certainly the most famous was Google, whose keyword based algorithm was supplemented by a links based “authority” element, PageRank – a numerical value assigned to take into account the number of times a link to the page in question was found in the search engine’s index. The focus for SEO was then, as it is now, in Optimizing Content and working with off-site factors to return high placement in the SERPs (Search Engine Results Pages) for pre determined Keywords.
Search Engine Optimisation, sometimes referred to as Search Engine Placement, begins with Keyword Selection and from there changes are made in your website’s code, content, structure and position in the wider web, to ensure that anytime a user around the globe searches for that keyword, or a related phrase, your site is presented as the most relevant, most authoritative website on the internet for that information.
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